LED Low Energy Commercial Lighting
Commercial & Retail Lighting
“Light Sells” is a well worn phrase in commercial lighting. Get it right, and people will want what you have to sell. Get it wrong, and they will go elsewhere.
Commercial Retail Lighting is used to:
- Attract attention – by making the shop and displays visible.
- Show potential shoppers the character of the shop.
- To display the products in a manner that the shoppers are more likely to buy them.
- To enable shoppers to move around the shop safely. Emergency lighting can be included in this.
Very few commercial premises have natural daylight, so how the artificial lighting looks and feels is more important.
How Much Light Do I Need?
Unlike factory, office and warehouse lighting, where there are recommended lighting levels, retail lighting is less defined.
You would be looking to achieve 350 to 500 lux on an office desk. However, you might be looking at 500 to 1000 lux down the vertical face of shelves of products. Maybe even more or less light depending on the amount level of the ambient light around it. This requires more thought and consideration.
Successfully lighting shops is a good combination of general lighting, accent lighting and display lighting.
Supermarkets and shops offering ‘value’ often have lighting similar to that of a factory or an office, providing a uniform distribution of light over the entire shop floor. There are no accent or display lights.
Higher-end shops usually have more interesting features in the structure of the building, and are often lit more creatively with integrated light fittings. The style of the fittings must be in keeping with the style of the shop.
This is used to highlight specific areas of the shop to shoppers and making merchandise more attractive. It is also used to make the ‘non-accented’ areas look dimmer and create an ambiance.
There are a number of ways of achieving this effect.
- Directional Spot Lights – Aimed directly at the merchandise or posters. Often track lighting is used.
- Wall Washing – Increased luminance given to an entire wall or shelves.
- Individual Shelf Lighting – Small lights built-in to individual shelves to illuminate everything it contains.
All of these still require a level of flexibility built-in to them. The lay-outs of retail premises often change and the lighting should be able to adapt to different scenarios.
Accent lighting in shop windows is often only effective at night. Daylight is many times brighter than most general window lights. To achieve accent lighting you could be looking at 3,000 to 10,000 lux!
Display lighting in shop windows needs to attract shoppers attention, and make the merchandise attractive to them.
Once inside, it is used to highlight specific products and can involve different colours as well as brighter lights.
We hope that you have found the above information helpful, and you are able to begin to gather ideas for commercial lighting schemes.
How Lighting Projects Can Help:
We can incorporate all of the above, and more, it into a design, supply and installation project. Some clients just need just the design service, or design and supply.
We said at the beginning, that “Light Sells.” Perhaps we should amend that to “The Right Light Sells!”
We have completed successful commercial and retail lighting refurbishments and have testimonials from pleased customers. We would love to talk to you about yours.
Tel. 0121 663 0013